🛵 Guide · 2026-04-27
Korean Food-Delivery Platforms — Fee Comparison 2026 (Baemin / Coupang Eats / Yogiyo)
Baemin 9.8% / Coupang Eats 9.8% / Yogiyo 12.5% — fee schedules, delivery-cost burden, and ad cost compared across the three Korean platforms.
2026 fees at a glance
| Item | Baemin (Baemin1+) | Coupang Eats | Yogiyo |
|---|---|---|---|
| Brokerage fee | 9.8% | 9.8% | 12.5% |
| Payment fee | 3.0% | 3.0% | 3.5% |
| Delivery cost (owner share) | ₩1,900–2,900 | ₩2,900–3,900 | ₩0–3,500 |
| Ad (e.g., Baemin "flag") | ₩88K/mo (base) | CPC bid | CPC bid |
| Payout cycle | D+1 | D+1 | D+3 |
A 2024 KFTC recommendation aligned Baemin and Coupang Eats brokerage at 9.8% (up from 6.8%). Owner profit fell ~2–3% — the headline change.
₩15,000 menu simulation
| Line | Baemin | Coupang Eats | Yogiyo |
|---|---|---|---|
| Revenue | 15,000 | 15,000 | 15,000 |
| Brokerage | −1,470 | −1,470 | −1,875 |
| Payment | −450 | −450 | −525 |
| Delivery share | −2,400 | −3,400 | −2,000 |
| COGS (35%) | −5,250 | −5,250 | −5,250 |
| Net | 5,430 | 4,430 | 5,350 |
Yogiyo's higher fee is offset by its ₩0 owner-delivery option, so real take-home is closer than the headline.
Baemin Net-Profit Calculator and Delivery-Platform Comparator handle owner-specific scenarios.
Ad structures
Baemin
- "OpenList" free
- "UltraCall" ₩88K/mo per region
- Baemin1+ flag adds exposure but same fee
Coupang Eats
- CPC bid (~₩700–1,500 per click)
- Coupang Eats "Boost" fixed-fee plus higher take-rate
- 50% ad-credit for first 3 months for new sellers
Yogiyo
- CPC + flat ads
- Self-funds the "₩0 delivery" promise
Costs owners often forget
- Menu photo shoot (₩100K–500K per session)
- Packaging + labels (₩200–500 per item)
- Review events (free side dishes / coupons)
- VAT 10% separate from settlement
Platform recommendations
| Restaurant type | Pick |
|---|---|
| ASP ≥ ₩15K Korean / Chinese | Baemin + Coupang Eats |
| Café / dessert | Baemin only |
| Late-night / chicken / pizza | All three (time-segmented) |
| Solo kitchen | Baemin + Yogiyo (₩0 delivery) |
Related tools
- Baemin Profit Calculator
- Delivery Platform Comparator
- SmartStore Fee Calc — for non-delivery sales comparison
Bottom line
With 2026 fees converging, the leverage is owner delivery share + ad ROI. A ₩1K profit gap per order compounds to ~₩1M/month. Run different menus on different platforms by time slot.