Seller & Commerce · 🇰🇷 Korea
Naver Smart Store Fee & Profit Calculator
Per-item net profit, margin, and break-even price for Naver Smart Store using NaverPay fee, shopping channel 2%, and VAT.
About this tool
Smart Store Fee & Profit Calculator is a free tool for Naver Smart Store sellers. Enter selling price, cost, category, payment method, settlement cycle, and ad spend, and the tool auto-applies the 2026 NaverPay fee (3.4–3.85%), shopping channel commission (2%), and VAT to compute per-unit net profit, margin %, and break-even price. Covers 25 categories, regular/easy-pay/installment payment, daily/bi-monthly/monthly settlement cycles, PowerShopping/BrandSearch ad options, a 1,000-unit simulation, and a 1200×630 PNG result card. All inputs stay in the browser; share via `?s=` token, with preferences stored in localStorage.
Use cases
Scenario 1
New seller first SKU pricing
For a ₩12,000 cost SKU with 3.4% pay fee, 2% channel commission, and 10% VAT, compare margins at ₩19,900 / ₩24,900 / ₩29,900 to land on the launch price.
Scenario 2
Coupang vs Naver margin compare
Compare the same SKU under Coupang's 10.8% category fee vs Naver's 3.4% pay fee + 2% channel commission to see which marketplace is more profitable.
Scenario 3
Ad ROAS break-even sim
For a ₩500K/mo PowerShopping campaign, compute the break-even ROAS and minimum CPC to set an ad-efficiency baseline.
Scenario 4
Simplified vs general VAT switch
Approaching ₩80M annual revenue, simulate the VAT change (3% → 10%) and input-tax credit gain when moving from simplified to general taxation.
Scenario 5
Books category — channel-fee exempt
For Books category sellers, the 2% channel commission auto-zeroes — quantify the margin edge vs other categories.
Features
- Auto-tiered NaverPay fees 3.4 / 3.74 / 3.85%
- Auto channel-commission 2% (books / direct-URL exempt)
- 25 categories + general/simplified VAT auto-applied
- ROAS, break-even ROAS, and min CPC from monthly ad spend
- Per-unit net profit + margin % + break-even price together
- 1,000-unit simulation with line-by-line settlement table
- Result-card PNG (1200×630) + `?s=` URL share token
- localStorage prefs auto-restore + fully in-browser
Frequently asked
- Q. Do fees differ by payment method?
- A. Yes — regular pay (card/bank/mobile/points) 3.4%, external easy-pay (KakaoPay/Samsung Pay) 3.74%, seller-paid installments 3.85%. The calculator branches automatically by selection.
- Q. Is the 2% channel commission always charged?
- A. No — only on sales sourced from Naver Shopping search / price-compare. Direct URL, SNS, and the Books category are exempt. Simulate with the channel-exposure toggle.
- Q. Can I use the output for bookkeeping?
- A. It's a decision-support estimate. Use the official Smart Store settlement statement for accounting and consult a CPA for tax filings.
- Q. How do I compare with Coupang?
- A. Use coupangfee alongside this tool with the same inputs. 11stfee covers 11st and gmarketfee covers Gmarket for cross-marketplace comparison.
- Q. Is this an official Naver tool?
- A. No. NAVER®, NaverPay®, and Smart Store® are registered trademarks of NAVER Corp.; this is an unaffiliated calculator using publicly disclosed 2026 fee figures.
Sources / references
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How we run it / disclaimer
This tool is advisory and does not constitute legal, tax, medical, or financial advice. All calculations and document generation run in your browser; inputs are never sent to a server. Ads follow Google AdSense policy and are kept separate from tool accuracy.