Seller & Commerce Β· π°π· Korea
Coupang Ads CPC & ROAS Calculator
Coupang Ads (SP/SD/Live/Video) bid CPC, CVR, daily budget into ROAS, break-even ROAS, and BEP CPC β pairs with coupangfee margin and coupang-rocketgrowth-sim logistics.
About this tool
Coupang Ads CPC & ROAS Calculator computes daily clicks, conversions, ad revenue, ad spend, ROAS, break-even ROAS (BEP = 1 / margin), daily ad P&L, and 30-day rolling sim. Inputs: margin %, average price, CPC bid, CVR, daily budget, ad category (10), ad type (SP / SD / Live / Video), and operation (direct vs agency 15%). The tool auto-derives BEP ROAS β 30% margin β 333%, 25% β 400%, 10% β 1,000% β making it instantly clear that "is 1,000% ROAS good?" depends entirely on margin. Pairs with coupangfee (margin) and coupang-rocketgrowth-sim (logistics).
Use cases
Scenario 1
New seller ad pre-sim
Apparel (350 KRW CPC, 4% CVR) at 30,000 KRW/day budget β verify whether starting ads is worth it.
Scenario 2
BEP ROAS by margin
30% margin BEP 333% vs 10% margin BEP 1,000% side-by-side; decide whether ads are viable per SKU.
Scenario 3
SP vs SD efficiency
SP (search, high CVR, costly CPC) vs SD (display, cheap CPC, half CVR) on the same daily budget β pick the channel matching the category.
Scenario 4
Agency +15% P&L
A 10M/mo ad spender models the +15% agency fee and sees how BEP shifts vs direct.
Scenario 5
Coupang vs Naver ads
Coupang SP CVR 4~8% vs Naver Power-Shopping 1~3% at the same margin β set channel priority.
Features
- Ad 4-types (SP/SD/Live/Video) CPC/CPM
- Auto BEP ROAS = 1/margin
- Auto-fill category-average CPC for 10 categories
- Direct vs agency +15% fee comparison
- 30-day rolling revenue / profit sim
- Result card PNG (1200Γ630) + share URL
Frequently asked
- Q. CPC fluctuates β trustworthy?
- A. Category averages are reference; live bids change minute-by-minute. Use Seller Center alongside.
- Q. Is 1,000% ROAS good?
- A. Depends on margin. 10% margin β 1,000% is only break-even. 30% margin β 333% BEP, so 1,000% is a strong profit.
- Q. SP vs SD?
- A. SP wins on intent (CVR) but pays more per click; SD has cheaper CPC but CVR often half.
- Q. Is agency outsourcing better?
- A. <5M/mo direct; >10M/mo agency typically pays back the +15% fee via keyword pool / automation.
- Q. Coupang vs Naver ads?
- A. Coupang SP: 4~8% CVR + costly CPC. Naver Power-Shopping: high CTR but 1~3% CVR. Coupang stacks 4~10.9% sales fee + ads.
Sources / references
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How we run it / disclaimer
This tool is advisory and does not constitute legal, tax, medical, or financial advice. All calculations and document generation run in your browser; inputs are never sent to a server. Ads follow Google AdSense policy and are kept separate from tool accuracy.