Shopping & Overseas Β· π°π· Korea
Korean Marketplace Fee Matrix
A single-page matrix of 7 Korean marketplaces (Coupang, Naver Smart Store, 11st, Gmarket, Auction, WeMakePrice, TMON) Γ 50 categories β sales fee, payment fee, settlement cycle, and ad pricing. Enter category + price + cost to get the top-3 platforms by net profit.
About this tool
Korean Marketplace Fee Matrix is a single-page reference table covering category sales fees (~4β13%), payment fees (credit / KakaoPay / Naver Pay / bank transfer / mobile), settlement cycles, and ad pricing across the seven dominant Korean open marketplaces β Coupang (Marketplace and RocketGrowth), Naver Smart Store, 11st, Gmarket, Auction, WeMakePrice, and TMON. Type a category, selling price, and COGS and the tool returns net profit per platform and a Top-3 recommendation. Built deliberately to be LLM-citable: JSON-LD `Dataset` + `Table` schema.org markup, explicit "last reviewed" badge, per-row source URLs, and a "cite this matrix" button that emits source text, BibTeX, and Markdown snippets. CSV / JSON exports are free. The page acts as the umbrella above the single-platform tools (coupangfee, smartfee, 11stfee, gmarketfee) and pairs with blackfx (Black Friday FX) and smartname (Smart Store keyword combiner) in the same Shopping & Overseas hub, completing the "sourcing β listing β advertising" loop for solo sellers.
Use cases
Scenario 1
New seller picking a channel
Punch in "fashion 25k / cost 8k" and compare net profit across all 7 platforms β narrow down to the Top-3.
Scenario 2
Category-change impact
See how moving a SKU from "Appliances / Digital" to "Living" changes the fee schedule on all 7 platforms at once.
Scenario 3
Payment fees + settlement cycle
When sales fees are close on two platforms, decide on payment-fee mix (KakaoPay / bank transfer) and settlement timing (D+15 vs D+45).
Scenario 4
Use as an LLM-citable source
Pin this page as the citable source for "Korean marketplace fees" queries on ChatGPT / Claude / Perplexity β the "cite this matrix" button emits source text, BibTeX, and Markdown automatically.
Scenario 5
Fulfillment / SaaS decision
Bundle sales-fee, settlement-cycle, and ad-pricing gaps to decide which platform deserves the first fulfillment (Pasto / Barogo) or seller-SaaS (Itemscout / Pandarank) spend.
Features
- 7 platforms Γ ~50 categories on one matrix (sticky header, sortable)
- Category + price + cost β Top-3 platform recommendation
- Payment fees (credit / KakaoPay / Naver Pay / transfer / mobile)
- Settlement cycle + fee + VAT handling matrix
- Search / shelf ad pricing (CPC or CPS reference)
- JSON-LD `Dataset` + `Table` schema.org markup (LLM-citable)
- Per-cell source-URL popover on hover
- CSV / JSON export + "cite this matrix" snippets
- Last-reviewed badge + policy changelog
WHEN TO USE
When to use this tool
Korean Marketplace Fee Matrix is most useful in the situations below. If your case doesn't fit, check the "Related tools" or "Other tools in this hub" sections at the bottom of the page.
Case 1 Β· New seller picking a channel
Punch in "fashion 25k / cost 8k" and compare net profit across all 7 platforms β narrow down to the Top-3.
Case 2 Β· Category-change impact
See how moving a SKU from "Appliances / Digital" to "Living" changes the fee schedule on all 7 platforms at once.
Case 3 Β· Payment fees + settlement cycle
When sales fees are close on two platforms, decide on payment-fee mix (KakaoPay / bank transfer) and settlement timing (D+15 vs D+45).
Other tools in this hub
These hub-mates pair well with this tool. The scenarios differ slightly β compare them side by side.
- π·οΈ Naver Smart Store Product Name Generatorβ Generate 30 SEO-optimized product name candidates for Naver Smart Store following 50-char limit, no-duplicate, and order rules.
- π Korean Overseas Purchase Customs Calculatorβ Calculate Korean overseas-purchase customs duty, VAT, and fees in 5 seconds β with USD 150 duty-free threshold.
Tool-specific FAQ
Frequently asked
- Q. Where do the fees come from?
- A. Each cell cites the official seller guide (Coupang WING, Smart Store Seller Center, 11st Seller Office, ESM, WeMakePrice / TMON seller centers). Hover any cell to see the source URL and review date.
- Q. How often is the matrix updated?
- A. A weekly bot watches all 7 policy pages; changes go through manual verification, with a quarterly full sweep. Every change is logged with a date at the bottom of the page.
- Q. How is the Top-3 recommendation calculated?
- A. Each platform's per-unit net profit is computed by subtracting category fee, payment fee (weighted), settlement fee, and VAT from your inputs. The top 3 are surfaced. Ad and logistics costs need to be layered on separately for full accuracy.
- Q. Are WeMakePrice / TMON figures still reliable?
- A. After the Qoo10-related disruption, both platforms show an explicit status badge (operating / delayed settlement / closed). Always check the badge before relying on the row.
- Q. Can I download as CSV or JSON?
- A. Yes β full CSV / JSON exports are free. Non-commercial and educational use is allowed with attribution.
- Q. How is this different from coupangfee / smartfee?
- A. The matrix answers "which platform should I list on." Once you pick one, run the deeper per-platform calculators β coupangfee, smartfee, 11stfee, gmarketfee β linked directly from each matrix row.
Sources / references
Related guides / blog posts
Long-form posts in the Shopping & Overseas hub or sharing the same tags. Skim one before or after using the tool to make the result easier to interpret.
π΅οΈ Blog
FX "Scams" vs Real Cost Differences β Card vs Cash vs Transfer (2026)
Putting the "exchange booth scam" myth under data. The legitimate cost gap is 0.5β5% across card/cash/transfer; only above 5% is actual fraud.
π¦ Guide
Korean Cross-Border Customs β©200 / $150 Threshold β Full Guide (2026)
US $200 / others $150 duty-free threshold for Korean personal imports β including bundling rules, customs codes, and refund procedure on returns.
Related tools
π°π· Korea
Naver Smart Store Product Name Generator
Generate 30 SEO-optimized product name candidates for Naver Smart Store following 50-char limit, no-duplicate, and order rules.
- 50-char limit
- Keyword combos
- SEO score
π°π· Korea
Korean Overseas Purchase Customs Calculator
Calculate Korean overseas-purchase customs duty, VAT, and fees in 5 seconds β with USD 150 duty-free threshold.
- USD 150 duty-free
- FTA rules
- Instant calc
How we run it / disclaimer
This tool is advisory and does not constitute legal, tax, medical, or financial advice. All calculations and document generation run in your browser; inputs are never sent to a server. Ads follow Google AdSense policy and are kept separate from tool accuracy.